단순히 개한마리 얹혀 놨을 뿐인데.. 그 Message는 너무나도 분명한듯한... 후훗..
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Perwanal Saatchi & Saatchi
in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to
a new, flat level with the creation of this massive “floor sticker” in
an Jakarta shopping center .
The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.”
Viewed
from the upper levels, the people walking on the ad look disgustingly
flea-like, and the scene elicits constant reactions that sound
something like “yikes!” The team behind this effective promo included
Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi
Kalia and Art Directors Aryanto Salim and Joel Clement. - Tuija Seipell
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