역시나 나만의 감성자극제 쿨헌터에서 찾아낸 옥외광고...
단지, 바닥에 깔았을 뿐인데...
단순히 개한마리 얹혀 놨을 뿐인데.. 그 Message는 너무나도 분명한듯한... 후훗..
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Perwanal
Saatchi & Saatchi
in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to
a new, flat level with the creation of this massive “floor sticker” in
an Jakarta shopping center .
The ad, for Jakarta’s pet emporium
JAKPETZ, promotes Frontline
Flea & Tick Spray with the slogan “Get them off your dog.”
Viewed
from the upper levels, the people walking on the ad look disgustingly
flea-like, and the scene elicits constant reactions that sound
something like “yikes!” The team behind this effective promo included
Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi
Kalia and Art Directors Aryanto Salim and Joel Clement.
- Tuija Seipell
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원문 그대로 옮겨 봅니다...
출처 : 쿨헌터넷
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